Brand V2 Media Kit

MoFutbol.TV, from grassroots to the pro.

Approved assets for a global soccer media portal rooted in STL, USA soccer, African diaspora stories, matchday coverage, podcasts, and player pathways.

Logo system

Approved active identity.

Use these files as supplied. Do not trace, redraw, add effects, recolor, or replace the MF mark with a generic crest.

Circular MF primary mark

Primary MF mark

PNG
MoFutbol.TV horizontal lockup

Horizontal lockup

PNG
MoFutbol square profile logo

Profile square

PNG
Colors

Black foundation, green lead, controlled accents.

MF Black#080B0B
Charcoal#121715
Green#2E7D32
Bright green#46A83E
Yellow accent#F4C430
Red live marker#E53935
Usage

Clear space and incorrect use.

Minimum clear space

Keep at least one quarter of the MF mark width around the logo. On small UI surfaces, preserve the circular mark and avoid placing text or edges directly against it.

Do not

Do not stretch, recolor, add chrome, add heavy glow, crop the MF mark, place it on noisy low-contrast images, or substitute a soccer-ball shield as the active identity.

Typography

Use Archivo Black for compact sports headlines and Outfit for interface and body text. Keep body copy at 16px or larger on public pages.

Metadata

Default social sharing uses the Brand V2 1200x630 background and the browser theme color is #080B0B.

Downloads

Backgrounds and social templates.

Source templates live in /tools/social-templates/ and keep editable text fields for people, teams, links, and source references.